No. 01 Product Launch
REPLACE: Kangen Beauté product shot
Kangen Beauté Launch Support
Concept direction, product shots, and reusable launch content for a new skincare line.
Launch
Kangen Beauté skincare line
Marketing Portfolio
Beauty Brand Lab
Product storytelling, social strategy, email & creator marketing — by Quynh Tran.
I help beauty and wellness brands turn product stories into content, campaigns, and measurable growth.
REPLACE: portrait photo of Quynh (vertical, ~3:4)
- 4M+ annual views
- 19M+ emails delivered
- 95.7% deliverability
- +138% Instagram reach YoY
- 700+ creators managed
- 103.8K YouTube views
- 198K top reel views
- 40–46% open rates
The Lab
Browse the shelf
Every station of the lab, within reach — tap an object to visit it.
REPLACE: casual photo of Quynh (square or 4:5)
Quynh Tran
- UC Riverside — BS Business Administration, Marketing
- Tools: Klaviyo · SendGrid · Meta Business Suite · Canva Pro
- Focus: beauty, wellness & lifestyle brands
About Me
Founder's Note
Hi, I'm Quynh — a marketing professional focused on beauty, wellness, and lifestyle brand growth.
I create product-led content, email campaigns, influencer workflows, and social media strategies that help brands build trust, educate audiences, and turn awareness into action.
My strongest interest is beauty and wellness marketing because I enjoy product storytelling — especially skincare visuals, product shots, launch campaigns, and content that helps people understand how a product fits into their routine.
At Enagic, I manage social media across global platforms, support email campaigns, create distributor-facing content, and contributed to the launch of Kangen Beauté, Enagic's skincare line. I'm now focused on growing into beauty brand marketing, product marketing, influencer marketing, or content strategy roles.
Results Dashboard
Marketing outcomes, measured — every vial holds a real number.
4M+ annual views across Enagic social channels
3.9M Facebook views through Reels-first educational content
88K interactions on Facebook
9.2K new Facebook followers
+138% Instagram reach YoY
19M+ emails delivered over four months
95.7% email deliverability
40–46% email open rates
103.8K YouTube views
700+ creators managed and outreached at Wimsico
198K views on a top-performing influencer reel
24K Instagram reach from KCON campaign
Featured Work
The beauty counter
Six campaigns on display — browse along the counter, open any lab report.
No. 02 Social Media
REPLACE: YouTube embed — spotlight episode 1
Global Distributor Spotlight YouTube Series
A distributor-led YouTube series built to grow subscribers and community recognition.
103.8K
YouTube views
No. 03 Social Media
REPLACE: Top-performing Reel or post screenshot
Enagic Social Media Strategy
Repositioned every platform around its own audience — not reposts.
4M+
annual views
No. 04 Email
REPLACE: Email campaign screenshot
Global Email Marketing
Global SendGrid campaigns with QA that protects deliverability at scale.
19M+
emails delivered
No. 05 Influencer
REPLACE: Top-performing influencer reel (198K views)
Wimsico Influencer & Event Campaigns
Creator campaigns, TikTok Shop visibility, KCON and pop-up event marketing.
700+
creators managed
No. 06 Research
REPLACE: Estée Lauder research project PDF link/preview
Estée Lauder Advanced Night Repair Market Research
How a premium skincare hero product holds its position — studied up close.
6
strategy areas analyzed
Content Studio
The polaroid wall
Reels, product shots, YouTube edits, emails, and campaign assets — pinned straight from the studio.
REPLACE: Reel video or screenshot
Product Education Reel
Product education, short-form editing, distributor-facing content
Facebook / Instagram Add metric — views / interactions
REPLACE: Kangen Beauté product shot
Kangen Beauté Product Shots
Beauty product styling, launch visuals, product storytelling
Launch content / Social Add metric — asset reuse / reach
REPLACE: YouTube embed URL
Distributor Spotlight Episode
Long-form editing, interview production, community storytelling
YouTube Add metric — views / watch time
REPLACE: Email screenshot
Global Marketing Email
Email marketing, QA, deliverability
SendGrid — Email 95.7% deliverability · 40–46% open rates
REPLACE: Flyer / campaign asset
Campaign Flyer / WhatsApp Asset
Campaign assets, distributor communication
WhatsApp / Print Add metric — shares / attendance
REPLACE: KCON content screenshot
KCON Campaign Content
Event marketing, trend-driven content, creator campaigns
Instagram / TikTok 24K reach · +779% engagement growth
On the Website
Website Optimization
I supported website optimization by identifying confusing navigation and recommending clearer user flows, organized navigation labels, and stronger call-to-action buttons throughout key pages so visitors could better understand Enagic's products and next steps.
Before
- Confusing navigation
- Unclear next step
After
- Clearer nav structure
- CTA buttons
- Easier product discovery
REPLACE: Before/after website screenshots
Research Shelf
Pull a book off the shelf
Market research, certifications, and school projects behind the strategy work.
Certifications
School Projects
Estée Lauder Advanced Night Repair Market Research
How a premium skincare hero product holds its position — studied up close.
Certifications
REPLACE: add marketing certifications (Meta Blueprint, Google Analytics, HubSpot…).
School Projects
REPLACE: add marketing projects from UC Riverside.
REPLACE: small headshot of Quynh (square)
Let's Connect
Let's build the next beauty brand story.
I'm currently looking for beauty, wellness, skincare, influencer marketing, brand marketing, content marketing, and product launch opportunities.
quynhhtran16@gmail.com
Quynh